Our story

Since 2010, Al Safwa has been offering excellent tasting, top-quality food products. Providing consumers with basic foodstuffs made of pure ingredients and no additives, Al Safwa brand meets the expectations of Libyan families at reasonable prices.

Our values

Quality

Trust

Safety

Excellence

Wide Variety of Products

More than 10 products are manufactured at a number of factories which produce Al Safwa food brand. These products range from different types of pasta, rice, and cooking oil to tomato paste, flour, tuna, and evaporated milk. Next to these foodstuffs, the 60-hectare Dafniya Food Industries Complex in Zliten produces Al Safwa spices, sugar, jam, and vinegar of excellent tastes.

Abiding by Standards

Managed by a dedicated team of employees who are well-trained and efficiently skilled, All Al Safwa brand facilities adhere to safety and hygiene standards. This includes Food Safety Management System ISO22000 and Quality Management System ISO9001 international certificates.

Al Safwa Markets

Depending on a strong distribution network, Al Safwa products can be found across the local market. All products are available in Libyan food shops and hypermarkets.

A Member of Whiba Holding

Al Safwa food products are manufactured in Dafniya Food Industries Complex, one of Whiba Holding subsidiaries. Inspired by the vision of the mother company which aims at the creation of sustainable values that are long-term, by creating operations and strategies that add value for the Libyan community, this brand reflects how its slogan “Excellent Taste” is part and parcel of Whiba’s umbrella slogan “Setting the Standards”.